3,000 boxes x 3,000 yen per box is only 9 million yen.
I don’t know what there cost base is but even if it is low (who knows how much Verbena costs??) but surely the cost of the CM and purchasing the TV spot time alone must have been pretty high. A lot of time, cost and effort on a pretty small revenue line.

I always wondered why japanese homes had boxes and boxes of tissues and all obaasans always come back from shopping with bags of a dozen rolls of loo paper at a time….I finally fiqured out that all chicks here need half a roll of TP to disguise their peeing sounds and the guys use all the box tissues after listening!

Admitedly I am now a convert to tree wasting , dioxin producing (during bleaching process), environmentally unfriendly use of hundreds of tissues . They are great for every function around the house. But still do feel a wee selfconscious when purchasing TP in those 12 roll clear plastic bags.