Gaishi Entrepreneur #1 – What’s in a company name?

what is in a company name? you can't have a blank business cardThinking of starting up your own company in Japan?  Why not, Japan is the home of the small enterprise.  The tax system is set up to promote large tax holidays for owners of small businesses and there doesn’t seem to be much of an expectation from the tax office that you even need to break a profit.  I was surprised at how simple it was to start up a company when I inked the papers at the local government offices last year here in Japan.  There are plenty of under-worked book keepers willing to weave through the bureaucracy and just tell you where to sign.  The only two things that you really need to give thought to is the name of your new baby and which town you would like to establish her in.

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